The child-size and adult-size patrons both were visibly psyched to be in attendance, most dressed head to toe in various hues of pink. Because this was specifically Malibu Barbie-themed, the tropical paraphernalia was plenty-hence, surfboard.
The pop-up was predictably accented by pink everywhere and rife with photo opportunities, like a human-size doll box and a pink surfboard to stand on within a cardboard wave. I attended this very Malibu Barbie Café in New York’s Seaport, hosted in a space that regularly morphs into different pop-ups throughout the year, for which I’d prepaid a whopping $44 for one “adult”-size entrée (exorbitant). If you’ve been to the American Girl Café, you’ll immediately already understand the business model of the Malibu Barbie Cafe pop-up in New York City.
Barbie Land Berry Pink Frozen Yogurt at Pinkberry Which ones merely invoked Barbie at the level of aesthetics, and which truly captured her essence? Read on to find out. Obviously, we had to taste all of these things and rank them on a scale of Very Barbie to Not-So-Barbie, as well as on the entirely separate factor of whether the food actually tasted good. (Spoiler alert: It’s normal penne in a pink bag.) Care for a can of Barbie pink lemonade? Oh, and there’s literally an entire Malibu Barbie Cafe popping up in New York’s Seaport, and it's shockingly expensive. We’re talking Barbie-inspired frozen desserts from Cold Stone and Pinkberry. There’s been a recent swell of gimmicky fuschia-hued foods in our midst thanks to an extremely well-financed marketing push for Barbie, the hotly anticipated Margot Robbie–helmed blockbuster of the season. We’re coming up on the one-year anniversary of storied Pink Sauce-remember her? We didn’t know it at the time, but the inadvertently Barbie-core condiment just might have foretold 2023’s Hot Pink Summer, which has loudly and proudly announced its arrival over the past few weeks.
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